They say imitation is the highest form of flattery....
You may recall late last year we made two videos about very small writing.
In one of them, we etched the world's smallest periodic table onto a human hair.
(and not just any hair - it was one of Professor Poliakoff's frizzy strands!)
Well after that, a big advertising agency got in touch with us.
Seems we had inspired them to write an advertisement on a whisker!?
And they even came over from France to make it on the very same electron microscope we used for our periodic table.
Here's their video about the making of the ad.