We're always really grateful when the media take an interest in The Periodic Table of Videos.
It's just nice to be noticed - but also helps us reach viewers who don't know we exist.
So we were especially pleased recently when we were contacted by the world's most read newspaper - The Yomiuri Shimbun (circulation about 14 million).
A journalist came to Nottingham to interview Profesor Poliakoff and they have just published the article.
You can read the online version here.
I love Japan and just visited there a week ago (even attending a Yomiuri Giants baseball game). But I don't speak a lick of Japanese, so put the article through Google's translation software.
The results made little sense, but churned out some amusing phrases including "While seemingly rude indeed, but like a mad scientist" and "Receive clarity, quickly fixed with a fan on YouTube"???